“We collaborate with developers, investors and property/land owners to operate city hotels, resorts, private residences and other hospitality properties that align with our goal to place ‘hospitality with a conscience’ at the forefront, and share our vision to provide unique experiences to guests while creating meaningful, positive impact on the cities and towns we are a part of.
We seek opportunities to invest in or assume management of assets that bear similar characteristics and allow us to take advantage of our expertise in operating hotels of this nature.”
Our Strategy
Value Creation through
Accumulation, Acquisition, Appreciation.
Accumulation Growth
Through separation of IP and leasing rights, providing additional revenue streams, risk mitigation and strategic opportunities.
Acquisition Growth
Through effective structuring and a franchising framework, to identify and acquire hotels & resorts which align with the Conscious Collection ethos. Identify greenfield hospitality projects to develop and operate under the Conscious Collection.
Appreciation Growth
Through ownership leverage, building on the strengths of our brands, to generate optimal appreciation growth for shareholders.
Our Records
We develop brands with unrivalled exposure and reach with an ability to drive immediate bookings. But we’ll let the numbers speak.
Cheong Fatt Tze – The Blue Mansion / The Town House Co
Over 4000+ 4.5 Star Google Reviews
Ranked No 1 in Penang on Tripadvisor
Average
Occupancy
0%
in 2023
Average YOY
Growth in Revenue
0%
from 2017 onwards
Average YOY
Growth in ADR
0%
(less pandemic years)
Averager YOY
Growth in REVPAR
0%
(less pandemic years)
Ambong Rainforest Retreat / Ambong Pool Villas
Over 200+ 4.7 Star Google Reviews / Over 300+ 4.7 Star Google Reviews
Ranked No 1 and 2 in Langkawi on TripAdvisor
Average
Occupancy
0%
in 2023
Average YOY
Growth in Revenue
0%
(from 2017)
Average YOY
Growth in ADR
0%
(from 2019)
Geographical Highlight
At The Conscious Collection, our boutique hotel brands – Cheong Fatt Tze and Ambong-Ambong – have garnered international acclaim, drawing visitors from various corners of the globe.
Here’s a breakdown of our diverse visitors.
Leading Boutique Hotel Operator Expertise
Collaborating with The Conscious Collection means engaging with two of Malaysia’s top independent hotel operators, backed by a team of hospitality experts, in some of the country’s top tourism destinations. They bring extensive knowledge and expertise to build brands that truly embody value in every sense of the word.
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A stay that transcends time. Immerse yourself in the rich history of Cheong Fatt Tze’s Blue Mansion, an iconic boutique heritage hotel in the heart of George Town, Penang. Dating back to the late 19th century, this UNESCO Conservation & Heritage award winner seamlessly blends architectural magnificence, cultural resonance, and historical significance. As one of the rare heritage-status hotels, The Blue Mansion invites guests to experience its enduring legacy with warm hospitality and a curated blend of the past and present.
The Townhouse Collection, curated by The Cheong Fatt Tze brand, honours Cheong Fatt Tze’s enduring legacy of eclectic style and discerning eye while reflecting George Town’s living heritage.
A collection of unique private residences of meticulously restored 100-year-old town houses, featuring preserved building layout and architectural elements, guests embark on an unparalleled immersive heritage experience of George Town.
Ambong Pool Villas is one of Langkawi’s leading sustainable resorts, thoughtfully designed with a deep respect for nature. Crafted from sustainably sourced timber & biophillic design at it’s core, it offers an opportunity for guests to deeply connect with lush surroundings, making it an ideal destination for family-friendly holidays.
Situated in the southwestern tip of Langkawi Island, a part of Malaysia located in the Andaman Sea, each villa features its private pool, offering breathtaking sea views to the east over Teluk Baru, or westwards for picturesque sunsets towards Pulau Tepor.
Nestled within Langkawi’s rainforest, Ambong Rainforest Retreat offers an exclusive, adults-only hospitality experience. Strategically positioned near pristine dining venues and tranquil Pantai Tengah, with breathtaking views of the sea and islands. The personalised service and a multilingual staff, makes it the place for those seeking rejuvenation in nature.