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Ambong-Ambong Cheong Fatt Tze

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“We collaborate with developers, investors and property/land owners to operate city hotels, resorts, private residences and other hospitality properties that align with our goal to place ‘hospitality with a conscience’ at the forefront, and share our vision to provide unique experiences to guests while creating meaningful, positive impact on the cities and towns we are a part of.

We seek opportunities to invest in or assume management of assets that bear similar characteristics and allow us to take advantage of our expertise in operating hotels of this nature.”

Our Strategy

Value Creation through
Accumulation, Acquisition, Appreciation.

Accumulation Growth

Through separation of IP and leasing rights, providing additional revenue streams, risk mitigation and strategic opportunities.

Acquisition Growth

Through effective structuring and a franchising framework, to identify and acquire hotels & resorts which align with the Conscious Collection ethos. Identify greenfield hospitality projects to develop and operate under the Conscious Collection.

Appreciation Growth

Through ownership leverage, building on the strengths of our brands, to generate optimal appreciation growth for shareholders.

Our Records

We develop brands with unrivalled exposure and reach with an ability to drive immediate bookings.
But we’ll let the numbers speak.

Cheong Fatt Tze – The Blue Mansion / The Town House Co

google Over 4000+ 4.5 Star Google Reviews
tripadvisor Ranked No 1 in Penang on Tripadvisor
Average
Occupancy
0 %
in 2023
Average YOY
Growth in Revenue
0 %
from 2017 onwards
Average YOY
Growth in ADR
0 %
(less pandemic years)
Averager YOY
Growth in REVPAR
0 %
(less pandemic years)

Ambong Rainforest Retreat / Ambong Pool Villas

google Over 200+ 4.7 Star Google Reviews / Over 300+ 4.7 Star Google Reviews
tripadvisor Ranked No 1 and 2 in Langkawi on TripAdvisor
Average
Occupancy
0 %
in 2023
Average YOY
Growth in Revenue
0 %
(from 2017)
Average YOY
Growth in ADR
0 %
(from 2019)

Geographical Highlight

At The Conscious Collection, our boutique hotel brands – Cheong Fatt Tze and Ambong-Ambong – have garnered international acclaim, drawing visitors from various corners of the globe.

Here’s a breakdown of our diverse visitors.

Leading Boutique Hotel Operator Expertise

Collaborating with The Conscious Collection means engaging with two of Malaysia’s top independent hotel operators, backed by a team of hospitality experts, in some of the country’s top tourism destinations. They bring extensive knowledge and expertise to build brands that truly embody value in every sense of the word.

Partner with us

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    Please note that we do not accept inquiries about room reservations.

    The Conscious Collection
    14 Leith Street
    10200 Penang
    Malaysia
    T (604) 262 0006
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    A hotel management company dedicated to conserving the past,
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